What is Study of Creativity?

Study of Creativity is the one of our brand's scientific/artistic studies that influences the blending of both your mind and your heart as one to become who you truly are.

Ever since we created our new collection, we've always asked people: Where does Creativity come from; The Mind or the Heart?

Some people say Heart and some will say the Mind, and they are 100% correct, what we as individuals believe the correct answer for their creativity is always the right answer. We are all different and we were all raised and grown in different circumstances, so whichever answer resonates with them is always the right answer. What we believe for our brand, Is that creativity comes from the fusion of your mind and your heart resonating together to create.

For our Anatomy of Creativity Tee, we show the artistic representation of both the mind and the heart resonating as one to form creativity.

For our Waves of Spiraling Creativity tote, we wanted to represent a more internal representation of creativity, like a piece of art. Creativity is like clouds spiraling in your brain, some can separate and drift on their own and some gather together to form a bigger cloud.

What we want people to represent when you wear our Pieces is proof of your authenticity, you are the catalyst of who you become in the present and the future, use your past as fuel to become who you are!